To run things differently

A generic site does not convert. Here's what changes when a site is designed for you, with your words and your world.

When your clients have an account on your site, they come back. Here's how to design it so it's useful — not a gimmick.

Visit sources, pages that convert, return rate — this data is readable if it's presented well.

Automation is not only for scale-ups. Here's how to approach it when you run a high-touch business that can't afford mistakes.

Scattered tools are the main reason time disappears in businesses that grew without ever joining up their workflows.

Between measuring nothing and knowing everything, there is a third option: measure what is actually useful — without necessarily tracking each visitor.

Both sites can contain the same information. One presents a business; the other builds a universe.

More enquiries are not always the right goal. A well-built site can filter before the conversation even starts.

WhatsApp is brilliant for talking to clients. Far less so once it is also your reception, FAQ and diary.

Before you've even replied, someone is already deciding whether they trust you. Your site is often that first handshake.

A post on social media lives for a day. A page on your site can still be found six months later — by someone who has never heard your name.

Platforms can fill your diary. They can also empty it overnight. The question is what still stands if the rules change.

You can be easy to find without putting your private life on the internet. The work is deciding what belongs in public.